Trade Shows: Get The Jump On Your Competition
When exhibiting at a trade show, you need to know how to take advantage of large crowds and the revenue they can bring. With the right approach, trade shows can be used as a sales tool. Here are some of the suggestions for increasing your competitive advantage at trade shows.
Step 1:
Choose the ideal booth position. As with anything, location, location, location is what sets you apart from others during a trade show. Enhance your chances of genuine competitive advantage by placing yourself in a public spot that is close to foot traffic, close to public transportation, and in a place that allows you to appeal to a wide variety of potential clientele. When doing a trade show, the best investment you can make is to pay a little extra to get one of the better booths. Stay a step ahead of the competition by seeking out strategic locations that are likely to attract new customers and a hefty amount of passing traffic.
Step 2:
Focus on the eye appeal of your booth. Even if you have a prime location at the trade show, your booth must be attractive or potential clients will ignore you. Bring in as many potential leads as you can at trade shows by taking the time to invest in a booth that reflects the products, services and competent attitude of your company. Professional signs should be made with informative displays and a compelling background. A dazzling trade show booth can work to enhance your competitive advantage in order to blow away your competition.
Step 3:
Provide a well-made brochure. Effective marketing through the use of an informative handout can help distinguish your business from your competition at a trade show. Have your company contact information printed a notepad, pen or even a balloon. If you are looking to draw in some new leads then try informative handouts or postcards with some special offers. Position a table in a prime spot by your trade show booth to display leaflets and different flyers. Offer free services or gifts with purchase to those who contact you after the trade show. The quality of the pamphlets should not be skimped on either. Maintain the high quality that your company requires by providing only the best to your interested clients in the form of an easy to read handout. Your competitive edge can without a doubt be improved by generating leads through handouts. Provide handouts to interested clients and make it a stipulation that they buy something in order to receive a bonus product or service and just make sure you don't break the bank by giving away items that won't provide a return on your investment.
Step 4:
Always present your most impressive people. One-on-one interaction at trade shows is key to the production of leads and to securing deals. In order to have a better chance at a trade show, send in your best human resources. It is important that all of your employees know all they can about your products and your services. The people working the booth should be properly trained. Don't just sit in the back of the booth waiting for the trade show to be over. Good company representatives are those who will be coming forward while making conversation with clients who are interested in it. So your most outgoing, knowledgeable staff should be sent.
Step 5:
Promote your show with specialized pricing catering to the savvy shopper. It is possible to use special show pricing to attract new customers. Offering deals that are for a limited time only for those attending the show can be a powerful sales tactic. During the trade show, the competition will be discouraged by your efforts to outdo their sales figures.
Step 6:
Make a supreme effort. Although this may appear rather bold, it is vital to remember that anything is acceptable when trying to beat the competition! That could even include bribery. Get people into your booth whatever it takes. You may want to provide refreshments to attract people to visit your booth. Your products and services can be shown while they are eating. Offer up genuine and unique products to your customers and you will likely find yourself with many more customers than your competition.
Tiffany Provost writes about marketing and other business tips as a staff writer for HowToDoThings.com.
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